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Since 2016
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EU-based &
Certified Organic

Frequently Asked Questions

Product-related questions

Why would I buy a European organic formula rather than one made elsewhere?
Organic formula made outside of the European Union doesn’t meet the same high standards as European organic formula. Other regulations aren’t as strict as EU regulations, which ban all hormones, GMOs, added sugars, artificial preservatives, antibiotics and pesticides in organic formula. That’s not the case outside of Europe.

Many European formulas also go far beyond even the tough E.U regulations. They use biodynamic farming practices that are as close to nature as possible. Livestock are able to graze and move freely through the fields, and are never dehorned (dehorning is common in mainstream farming but can affect animals’ wellbeing).
Which formula do you recommend for my baby?
Every baby is different, and the right formula for them will depend on their age, any sensitivities or allergies they have, and also their developing tastebuds. To help you choose the right one, we’ve put together a quick quiz. It’ll take you less than a minute to get our recommendation.
Why do you offer European organic formula and not the brands available in most grocery stores?
The brands in our store are chosen because, after researching formula products from Europe, the US and elsewhere, we found that the only brands we wanted to feed our own children with were European organic.

European organic regulations are the strictest in the world, which means that the formula you’ll find in our store is 100% free of harmful additives and sweeteners, made without pesticides or hormones, and as close to breastmilk as possible.

We offer a choice of organic brands, so you can find the perfect one for your baby. If you’re unsure where to start, HiPP is our bestselling, best-value brand. And our 100% satisfaction guarantee means that if your baby doesn’t get on with the formula you choose, you can get a store credit to try another one on us.
My paediatrician recommended a specific brand of formula that you don’t stock. Should I really consider going against their advice?
We’d always recommend that you listen to your doctor’s advice. However, if you think that one of the brands in our store might suit your baby better, then you could discuss this with your doctor.

It’s worth remembering that most conventional brands include added sweeteners such as corn syrup, which can lead to health problems later in life. European organic brands are free of sweeteners, as well as GMOs, pesticides and herbicides.
What’s the difference between the brands you stock?
Every brand we stock is made to organic principles, which means they’re all made without GMOs, pesticides, herbicides, antibiotics or hormones. Each brand has its own balance of ingredients in addition to organic milk, and some meet organic standards that are even tougher than the EU standard.

You could choose:

  • HiPP: made with organic skim milk from German farms, with added probiotics cultured from real breastmilk.
  • Holle: creamy, filling (even for the hungriest babies!) and packed with brain-healthy fatty acids. Meets the tough Demeter standard for biodynamic agriculture.
  • Lebenswert: made with nutritious organic milk with fish oil to boost brain development, and gentle on delicate tummies. Meets the strict German Bioland standard for organic agriculture.
  • Nannycare: made with full-cream goat’s milk from pasture-raised New Zealand goats, Nannycare is naturally closer to breastmilk and ideal for sensitive tummies.
  • Loulouka: made with fresh, organic milk from happy cows that graze the slopes of the Swiss Alps, with coconut oil instead of palm oil for easier nutrient absorption.
So that you can easily compare the ingredients in each formula we sell, we’ve put together this product comparison chart. We also recommend that you take our formula choice quiz. It takes less than a minute to complete, and will give you our recommended formula for your baby.

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I heard that my baby’s milk should contain DHA. What it is and which brands include it?
DHA, along with ARA, is an essential fatty acid that is thought to help promote healthy brain development. It occurs naturally in breastmilk and is including in all the organic formula products you’ll find in our store.

DHA is found naturally in fish oil and algae, and can also be made synthetically. Lebenswert uses natural fish oil DHA in all its products, and Loulouka Goat Milk formula uses DHA derived from algae, making it a 100% vegetarian formula.
Why does the formula you stock contain oils, and are these safe for my baby?
Breastmilk contains high levels of natural fatty acids, which babies need to support healthy growth, particularly in their first year. The fatty acids found in breastmilk are mostly saturated fat, and while too much saturated fat can be harmful for adults, it’s essential for growth and development in babies.

Each formula we stock uses a different oil, or blend of oils, to provide these healthy fats. Loulouka, for example, uses coconut oil to provide for better nutrient absorption. Many of the formulas we stock are palm-oil free.
What is maltodextrin and is it harmful?
Maltodextrin is an unsweetened starchy carbohydrate that is added to some formula products to make them creamier and more filling. Some babies can find maltodextrin hard to break down, so if your little one has a sensitive tummy, you might want to look for a maltodextrin-free formula such as HiPP or Kendamil.

For many babies, maltodextrin is easy to digest and can be helpful as an alternative source of carbohydrates for those who are sensitive to lactose. Most Holle formula products contain mild, slow-release form of maltodextrin that helps hungry babies stay fuller for longer.
Can I keep my baby on stage 1 formula after 6 months? Would this be cheaper?
Babies’ nutrition needs change as they grow, so it’s best to move on to stage 2 formula once your baby reaches 6 months old. Most brands also make stage 3 formula products for older babies, and some a stage 4 product for those aged 12 months+. Each brand has a slightly different approach, backed by their own research.

It can be more expensive to keep using stage 1 formula after 6 months as some brands (such as Holle) include more formula in each box in the later stages than they do at stage 1.

Questions regarding preparation and storage

How many servings will I find in each box of formula?
The number of servings varies depending on the brand and the age of your baby. One box of formula is usually between 400g and 900g in size.

A 900g box of formula (such as Nannycare) will make around 70 servings. Newborns will take less formula in each serving than older babies, and some babies prefer smaller, more frequent meals than others, so it’s impossible to say exactly how many servings you’ll find in each box.
Is it necessary for me to boil the water like the instructions say?
Yes! Boiling the water you use to make your baby’s formula kills bacteria and contaminants that might be in the water and could potentially harm your baby. Because correct formula preparation is so important, we’ve taken great care to translate all preparation instructions carefully so you can follow them at home.
How quickly do I need to use formula once I’ve made up a bottle using powder?
We advise you should always use each bottle you make within an hour if it is kept at room temperature, and within 3 hours if it is kept in the fridge. Always check the instructions on the box before you make formula up, and never reheat formula.

If you need to give your baby a bottle while you’re away from home, we recommend you choose ready-to-feed formula. We stock HiPP ready-to-feed formula that comes in convenient sealed bottles that you can simply pour and feed on the go.
How should I store formula powder? Do I need to use an opened box within a certain period of time?
The formula products we sell are preservative-free, so it’s important that they’re kept airtight to keep them fresh.
How long do your products last after opening?
Most formula will last 21 days after opening, as long as they’re stored correctly. For those that come in a cardboard box, make sure you reseal the foil pouch inside to keep them fresh. For those in a can, keep and use the original lid. Alternatively, you can use a sealable storage container for either boxed or canned formula. You should also check the instructions on the box or can for any specific storage instructions.

Questions related to orders and shipping

How long will it take to receive my order?
We ship same day from our dedicated facility in the Netherlands for all orders placed before 1pm CET (Monday to Friday, excluding holidays). If you order after 1pm we’ll ship the following day. Orders made on weekends (Saturday and Sunday) are shipping the following Monday.

You’ll receive your order within an average of 3 and maximum of 10 business days. Shipping is free for all orders for a 4-pack or bigger. For a 2-pack, shipping is $9.99 If you want to be sure that you’ll receive your order without ever having to worry about running out, we recommend you set up a subscription. You can choose to receive your order at whichever interval works for you (such as weekly, fortnightly or monthly) and you’ll get a 5% discount on every order.
Can I track my order?
Yes! We’ll email you a tracking number when your order is ready to ship. Don’t worry if your tracking number doesn’t work immediately. This can happen if your order hasn’t yet been checked into the carrier’s facility yet, but it’ll work as soon as that happens and your order is on its way.
Can I return my order?
We can’t accept returns or exchanges of formula milk or baby food. This is because we need to make sure that every product we sell is unopened and has not been handled by anyone outside My Organic Formula and our trusted carriers. If there is a problem with your order, we’re happy to help.

You can find more information on our returns page, or email [email protected].
Do you offer discounts or promotions?
Yes! We offer a 5% discount on all subscription orders, and you can save up to 20% when you buy a formula bundle.
We also offer exclusive discounts to our email subscribers, so we recommend signing up for our list here.

Questions about My Organic Formula

Are you a legitimate seller of organic baby formula?
Absolutely! We’ve been selling European organic formula to moms and dads worldwide since 2016, and only use trusted European wholesalers.

Over 30,000 parents have already chosen My Organic Formula.
Do you have a brick and mortar store?
No. We work exclusively online. This allows us to sell European formula easily to parents worldwide while keeping costs down.
I’ve got some more questions. How can I contact you?
Our customer support angels are ready to help: just send and email to [email protected] and we’ll get back to you within one business day.

If you have questions about a specific formula product, you can also check the FAQ section on each of our product pages.