Had a subscription with us before October 2026? We've moved to a new, easier subscription portal. Your subscription moved over automatically. Just sign in with your email at Manage subscription. More about the switch
Formula on autopilot, 5% off every order
Set up a subscription and your little one's formula arrives on your schedule. No more running low, no late-night store runs. You save an extra 5% on every order, and you get access to subscriber-only offers.
How to start a subscription
Pick your pack
On any formula page, tap Get this product and choose your pack size. Bigger packs save more.
Choose Subscribe & save
Select the subscribe option and pick how often you'd like it delivered. You can change this anytime.
Check out once
Your first order ships right away. After that, orders are placed automatically, and we email you before each one.
Signing in to your subscription
Everything happens in your subscription portal. There's no password to remember:
- Go to Manage subscription and enter the email address you used to order.
- We'll email you a 6-digit code. Enter it, and you're in.
- Already have a Shop account? Tap Continue with Shop instead.
What you can do in your portal
Open your subscription to manage your next order and everything else:
Order now
Running low? Place your next order immediately.
Skip order
Don't need the next one? Skip it, and the order after goes ahead as normal.
Re-schedule or delay
Move your next delivery to a date that suits you, or push it back a little.
Change frequency
Under Subscription plan, get deliveries more or less often.
Edit products
Switch pack size or move to the next stage.
Add products
Add porridge, ready-to-feed and more to your next delivery.
Update your details
Change your address or card, or add a backup card.
Pause
Taking a break? Pause your subscription and resume whenever you're ready.
Frequently asked questions
I already had a subscription. Do I need to do anything?
No. We've moved all subscriptions to a new, easier portal. Your products, delivery schedule and 5% discount carried over automatically. The only change is how you sign in: go to Manage subscription and use the email address you ordered with. Old subscription links and buttons no longer work.
How do I sign in to manage my subscription?
Go to Manage subscription and enter the email address you used to order. We'll email you a 6-digit code, so you don't need a password. You can also use Continue with Shop, or the links in our subscription emails.
I didn't receive my sign-in code. What now?
Check your spam or promotions folder, and make sure you entered the same email address you used for your order. Still nothing? Email us at customercare@myorganicformula.com and we'll help.
When will I be charged?
On the date of each order. Your portal always shows your next order date, and we email you a reminder before each order so there are no surprises.
I'm running low. Can I get my next order sooner?
Yes. Open your subscription and tap Order now. Your order is placed straight away.
I still have plenty left. Can I push my order back?
Yes. Use Re-schedule to pick a new date, or Delay to push your next order back. Your following orders adjust automatically.
Can I skip an order?
Yes. Tap Skip order and your next order won't be sent. The one after goes ahead as normal.
Can I change how often I get my formula?
Yes. Go to Subscription plan in your portal and tap Edit. It's worth adjusting as your baby grows and feeds change.
My baby is moving to the next stage. How do I switch?
Tap Edit on the product in your subscription to change it. Not sure which stage is next? Browse by age (0-6 months, 6-12 months, 12+ months) or take our formula quiz. You can also email us and we'll point you in the right direction.
Can I add other products to my delivery?
Yes. Your portal suggests products you can add to your next delivery, such as porridge and ready-to-feed. Tap See more products for the full range.
Can I pause my subscription?
Yes. Tap Pause subscription at the bottom of your portal. While paused, nothing ships and you're not charged. Resume whenever you're ready.
How do I update my address or payment card?
Both are in your portal. Under Shipping address tap Edit; under Payment details tap Update. You can also add a backup card, so your order still goes through if your main card fails.
Can I use a discount code?
Yes. Enter it under Discount code in your portal and tap Apply.
Do I pay for shipping?
Delivery is free on a 4-pack and up. Your portal shows the shipping cost for every delivery, so you'll always know before you're charged.
How do I cancel?
You can cancel online in your portal at any time, at no cost and with no commitment. If you just need a break, skipping or pausing keeps your 5% discount for when you need us again.
More questions?
Our customer care team is happy to help.
Or email us directly at customercare@myorganicformula.com