Happy Customers
Since 2016
to 30%
Certified Organic
Our Brands
Get to know the European organic formula brands we carry — HiPP, Holle, Kendamil and Nannycare. Learn about their origins, values, certifications and product ranges.
Authentic & trusted: how we source our European organic formulas
When you order formula online, you want to know it is authentic, handled responsibly and comes from a source you can trust. Here is how we source ours.
How to choose between baby formula brands
Choosing between formula brands does not have to be complicated. Start with your baby's age and needs, then compare milk type, organic certification, ingredients and format.
Nannycare — brand overview
Nannycare is a British goat milk formula specialist, made with full-cream goat milk from pasture-raised New Zealand goats. Learn about its ingredient philosophy and Stage 1, 2 and 3 range.
Kendamil — brand overview
Kendamil is a British family-owned formula brand known for whole-milk recipes, organic ingredients and a clean approach without palm oil, fish oil or soy. Learn about its Organic, Goat and...
Holle — brand overview
Holle is one of Europe's oldest and most trusted organic baby formula brands. Learn about their history, Demeter certification, and their full range of cow, goat and A2 formulas.
HiPP — brand overview
HiPP is one of Europe's most trusted organic baby formula brands. Learn about their history, certifications, product range and what sets each version apart.